Trade the tide, not the waves

In The Money Options

The simple options strategy that always beats the market

Heather Cullen



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This website is not being updated due to possible duplicate content issues with the main website 


SEO (Search Engine Optimisation) evidently doesn’t like similar content on two websites, and I am not risking getting on the wrong side of Google. Only the main website is being updated.


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In The Money Options: The ITM Strategy

In The Money, the new book by Heather Cullen, shows a simple options strategy that anyone can do, and always beat the market. Whether you are an experienced investor or a complete beginner, this book shows the easy way to beat the experts with in the money options and get double or triple the market returns, the safe way.

ITM Options Strategy

Smart investors know that you trade with the tide and don’t get dumped by the waves. But how to tell the difference? That’s where experience and skill come in.
If you don’t want to spend 20 years getting these skills then the smart thing to do is leverage off someone else who has.

ITM Reader Reviews

What do readers think about In The Money? Read the 5 Star Reviews!
In The money is written by Heather Cullen who has been trading for more than 20 years and knows what works and what doesn’t. She shows the simple options strategy that always beats the market.

About Heather Cullen

Heather wrote In The Money based on her 20+ years of experience in the stock market. During this time. she has made hundreds of mistakes but managed to survive to finally become a successful investor. ITM shows her journey from despair to success!

In The Money Options Strategy is up over 100% in 8 Months!

Since ITM was published on the 24th September 2020 we are now up over 100%.  Our initial $10,000 is now worth over $20,000. Clearly, we have beaten the ‘expert’ fund managers hands down! Can you afford to miss out on profits like these? Get your copy of In The Money today, and start making great profits in a safe and easy way. Just follow the easy ITM 7 step roadmap to get started a get on your path to a wealthy future today!

In The Money by Heather Cullen

Paperback and eBook – Available Now on Amazon

In The Money hardback Amazon Bestseller

What do Readers say about In The Money?

‘Best ever, easy to read book about investing’

‘Bought your book last night and read it straight through until 3AM!’

‘An easy and fun book to read, so why has it taken so long for such a book to appear?’

‘Wish I had this book 20 years ago!’

‘Just finished your book ITM and loved it! A great read with an excellent roadmap.’

‘Really enjoyed your book. Finished reading it for the fourth time last week!’

In The Money has a lot of very happy readers!

In The Money - A Quick Look Inside

In The Money Options Strategy Monkey beats the market
ITM Options Trading for beginners Rollercoaster Ride
ITM Options Trading for beginners

Did you know that a blindfolded monkey beats 95% of money managers? ITM does MUCH better!

Does the stock market feel a bit like a rollercoaster? ITM shows you how to ride safely and be the one in control.

Don’t listen to ‘experts’ who tell you they know the future. They don’t. ITM shows you what works and what doesn’t.

In The Money Ocean wave curling over
In The Money Options Strategy
In The Money Options Profits

Smart investors ride the tide and don’t get dumped by waves. ITM shows you how to tell the difference.

Learn the easy getting in and out signals that maximize your profits and avoid major losses.

Check ITM’s results back-tested over the past 20 years. We guarantee you’ll be impressed.

Some scary facts about the stock market

Do you think that market ‘experts’ make money on the stock market? They don’t. See the facts below, which all come from reliable sources. Find out exactly how badly they really do in In The Money.  You are guaranteed to be shocked!

A monkey with a blindfold can pick stocks better than market experts.

Only 18% of professional fund managers manage to beat the market index.

The average life span of a professional trader is only between 2 and 5 years.

99% of people who trade the stock market lose money. 80% quit within 2 years

So expert money managers are hopeless?

Well, yes. But is there an alternative?

YES! In The Money introduces the ITM strategy, a simple options strategy that always beats the market. It’s seriously easy and takes as little as 10 minutes a week.

In The Money gives you clear rules about what to buy, how long to keep it, and when to upgrade (roll up and roll out). It also gives you warning signs to look out for if a market top is approaching, and things start to look as though there will be a market reversal.

The ITM Stock Market Updates keep you in touch and updates you with analysis of where the market is now and if you should be making any changes in your portfolio.

In The Money by Heather Cullen

Paperback and eBook – Available Now on Amazon