In The Money Options

The simple options strategy that always beats the market

Heather Cullen

Trade the tide, not the waves

About Heather Cullen

Heather Cullen Photo Author In The Money

In The Money

Heather wrote In The Money based on her 20+ years of experience in the stock market. During this time, she has made hundreds of mistakes but managed to survive and at last to finally become a successful investor.

Throughout the early years, while keeping her day job as an IT Director, she was learning and trading every night and weekend.  During this time she read every book she could find on trading strategy, attended numerous courses, subscribed to hundreds of newsletters and websites, tried every crackpot theory, fell for the stories of every ‘guru’ who claimed to be making millions.

But the financial freedom she so desperately wanted was proving elusive. Hard work and knowledge didn’t guarantee success.

Winning - and Losing

Over the first l5 years she made money, and then lost it again. So many times! She never lost enough to wipe her out as a trader, but she never made enough to throw up her day job and live the life of her dreams.
Although she put in the hard yards, hundreds of hours of research, monitoring and back-testing she never actually made it. Those ten thousand hours that you need before you can be an expert? She definitely put them in, probably several times over! Slowly, she realised that hard work alone did not lead to success.

Euphoria - then despair

Going from euphoria to despair, often in the same month and sometimes in the same week, was exhausting. Finally, after one too many sleepless nights pacing the floor sick with worry, she decided enough was enough.

Yet again, her stock positions were plummeting, and her dreams of financial freedom were once again disappearing.  She knew that she couldn’t go on like that. Something had to change. She had to find a better way. And she has.

The ITM Strategy (In The Money)

When she took a different approach, she realized that the solution had been staring her in the face all the time. It meant no more sleepless nights and endless hours of research.

She shares with you the ITM (In The Money) strategy that she uses to beat the market. Its easy and takes less than 10 minutes a week.  She gives a simple set of rules that anyone, both beginners and seasoned traders, can follow to beat the market and build their wealth.

You don't have to make the same mistakes

Heather shares with you her journey to financial freedom. Her many mistakes and losses are not glossed over. Instead, she shares them so that you don’t have to make the same mistakes.

She looks on her losses as ‘tuition fees’ for lessons learned, and she has definitely paid a LOT of tuition fees over the years. You will probably have a chuckle over the silly things she has done. She laughs about them now, but at the time they hurt – a lot! By sharing them she saves you from making the same losses, which always hurt.

Check out what readers think about In The Money

Whether you have been trading for years or you are an absolute beginner and know nothing about the stock market this practical, amusing and easy-to-read guide puts you on your road to wealth and financial freedom.

Paperback & eBook

Amazon Bestseller

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In The Money by Heather Cullen

Paperback and eBook – Available Now on Amazon